Video for third single from the album "The Beyond and the Better Way."

Video concept by Ronan Breslin realised by Daniel Archibald and Beth Johnston who directed and edited the video.

Greggs bakery has 54 stores in Glasgow. Way more than London. The video that accompanies this song features every single one of these Greggs. We filmed them all and to not do so would have been a betrayal of all true Glaswegians. Greggs is our religion.

Lets say this again! This video features every single Greggs in Glasgow. This video is a pilgrimage of pasties and pies, a meandering march for muffins and a dérive of doughnuts.

Muffin man was the third single from the Gorgeous Pouting Mr AR album “The Beyond and the Better Way”.

Do you know the Muffin man
The Muffin man, the Muffin man
Oh, do you know the Muffin man
Who lives on Drury Lane?

Mr AR is a big fan of muffins, particularly blueberry muffins but he also considers the nursery rhyme the muffin man to be one of the most sinister children songs ever written. Who is this muffin man and why do all the children need to know he lives on Drury Lane?

This Muffin Man is alienated by this world so seeks respite and succor in baked goods as an outlet for his rage against the dying of his light. “Time to Die” he roars at the outset of the song channeling Roy Batty’s Bladerunner monologue into a primal scream albeit a scream with manners and boundaries. Via story-song, this muffin man identifies the sources of his ire which include “meringues that are kind of papery” and badly made “lemon tarts.”

Mr AR adds “This isn’t a metaphor though – my recently diagnosed Type 2 Diabetes prevents me from gorging on sweet, yummy baked goods. This is MY rage, my dying against the light. The song proclaims that “there better not be any fucking savouries”. Sadly, I only have savouries left to enjoy; low-carb savouries also. I can now only look on these Greggs outlets with wistful thoughts of the wonderful times I had, times that are no longer. Exit - Muffin Man.”