The title of this paper comes from a phrase in 'The Haunted Generation', British broadcaster and writer Bob Fischer's article for the June 2017 issue of Fortean Times magazine (the purview of which is 'the world of strange phenomena'). In the article Fischer, born in 1973, discusses his childhood exposure to a popular culture thematically preoccupied with mysticism and the supernatural (the cover of the magazine subtitles the article as 'the television nightmares of a 1970s childhood'). At the time, the prohibitive cost of media technology meant most people did not make or own recordings of television programmes. Fischer's generation is 'haunted' not only because of the supernatural themes of the TV it consumed in childhood but also due to their subsequent imperfect, but persistent, memories of this consumption. In his article Fischer interviews Richard Littler, creator of 'Scarfolk', a fictional 'town in North West England which did not progress beyond 1979'' , while the issue also contains a feature on a similar project, David Southwell's Hookland, the 'Lost County of England' which is also mired in post-World War II/pre-eighties British popular culture. Also children of the seventies, Southwell and Littler are part of Fischer's 'Haunted Generation' and like him they remain fascinated with the popular and material culture of their youth. In this paper I will discuss this relationship between media, memory and technology, drawing on the work of various media and literary theorists and using both Scarfolk and Hookland as examples. I will also discuss them, and the concept of the Haunted Generation in general, in the context of the recent and on-going Folk Horror Revival movement which originated in the UK but has now spread internationally and which draws on many of the seventies sources mentioned in Fischer's article.