Visual Communication: From Theory to Practice

Baldwin, Jonathan; Roberts, Lucienne

Visual Communication: From Theory to Practice

Output Details

Baldwin, Jonathan and Roberts, Lucienne (2006) Visual Communication: From Theory to Practice. AVA Publishing, London. ISBN 9782940373093
[Book or Monograph]

Further Details

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Further Details

Creators/Authors:

Baldwin, Jonathan and Roberts, Lucienne

Abstract:

Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer.

Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.

Additional Information:

A print copy of this book is available in the GSA library.

Uncontrolled Keywords:

visual communication, semiotics, cultural studies, design

School/Academic Area:

School of Innovation and Technology

Dates:

Date

Date Type

12 June 2006

Published

Status:

Published

Related URLs:

Output Type:

Book or Monograph

Output ID:

7501

Date Deposited:

18 Feb 2021 12:02

Last Modified:

13 Nov 2023 10:00

Deposited By:

Jonathan Baldwin

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