What designers do and what they are expected to contribute to organizations is changing rapidly. Along with these developments there is an increased need to grasp issues and matters of design beyond the actual design work undertaken by designers. These questions relate to understanding where design lives in an organization and how an organization perceives design. As service designers engage more deeply with organizational systems and find it necessary to tackle fundamental assumptions held by staff, they are challenged to shift their views from being ‘the’ designers to facilitating new ways of ‘designing’. In this chapter, we explain how they can navigate this shift with organizational design narratives.