Drawing from a number of sources including the author’s own collection, this poster considers the impact of digital technology and globalization upon the design of firework packaging in Southern India. The research focuses specifically upon the printing town of Sivakasi in Tamil Nadu which owing to a combination of climatic, social and economic factors - as well as the dynamic entrepreneurship of the Nadar family - houses nearly 400 printing presses accounting for roughly 60% of offset printing in India. With a primary focus upon the packaging of fireworks, calendars and safety matches these companies have traditionally employed a highly-skilled workforce of artists and print technicians adept at exploiting pre-press processes to develop a characteristically deep and saturated visual language. In the last two decades the introduction of digital technologies has accompanied the growing market for western lifestyle and entertainment brands. In response to subsequent shifts in market tastes and aspirations, the firework companies have turned to a new generation of digital native designers to invigorate their brands. Although the sample of packaging gathered for this research confirms the enduring popularity of certain traditional forms, the emergence of unexpected hybrids points towards an intuitive, playful exploitation of online resources.