This research set out to investigate whether technological innovations in design and the personalisation of tourist souvenirs through 3D printing could offfer opportunities to break away from stereotypically throwaway, low-quality, mass-manufactured products that souvenir consumption is often associated with. The study was undertaken within a historic environment in Stirling, Scotland, producing 3D-printed souvenirs in-situ and inviting visitors to comment on the finished item. The chapter discusses the perceptions of the visitors of the souvenirs in terms of quality and value and concludes by reflecting on the implications of the findings for heritage attractions in terms of sustainability, authenticity, intellectual property rights, engagement with technology, and areas for future research.