This chapter explores how assisted reproductive technologies (ART) have transformed concepts of family, kinship, and human identity. From the birth of Louise Brown, the first IVF baby, to contemporary practices such as surrogacy, donor conception, and posthumous procreation, ART has redefined biological and social parenthood. Families are increasingly constructed beyond traditional nuclear models, creating what the author calls biosocial families, where gestational, genetic, and social roles intersect. Alongside opportunities, ART raises profound ethical, cultural, and philosophical dilemmas, including the commodification of human life, marketisation of reproductive materials, and inequalities between the Global North and South. Drawing on thinkers such as Kant, Appadurai, and Marx, the chapter situates ART within broader debates on capitalism, consumerism, and design. Through practice-based research case studies, design is positioned as a means of inquiry and public engagement, provoking reflection on reproduction, technology, and the future of human relationships.

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