This paper will explore the complex relationships between prestige and profit within the international post-war fashion industry, by examining the export trade and client relationships of Linton Tweeds. From the inter-war period up until today, this firm, based in Carlisle in the north-west of England, has been the main supplier of tweeds to Chanel. The paper will primarily be informed by original research, including an interview with Leslie Walker of Linton Tweeds, and research in their company archive. It will show how the design and business relationships of that mill with Paris-based couture houses, played a significant role in encouraging their export sales to upmarket North American ready-to-wear designers and manufacturers.