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Embracing technophobes and technophiles: customer-centred product innovation in Japanese mobile phones 2003-2007

Macdonald, Alastair (2010) Embracing technophobes and technophiles: customer-centred product innovation in Japanese mobile phones 2003-2007. Journal of Engineering Design, 21 (2,3). pp. 147-164. ISSN 0954-4828
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