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An Investigation of What Factors Determine the Way in Which Customer Satisfaction Is Increased through Omni-Channel Marketing in Retail

Merritt, Kamarin and Zhao, Shichao (2020) An Investigation of What Factors Determine the Way in Which Customer Satisfaction Is Increased through Omni-Channel Marketing in Retail. Administrative Sciences, 10 (4). Art 85. ISSN 2076-3387
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