This script was co-authored by Dr Robyne Calvert and Dr Thea Stevens as part of the co-design team for the 'Digital Laocoon' Project (AHRC Immersive Experiences Project, Steve Love PI & Stuart Jeffrey Co-I, GSA School of Simulation & Visualisation; in collaboration with Damien Smith, ISO Design). It provides an engaging narrative for the audio voiceover within the Digital Laocoön (see below), incorporating historical contextualisation and reflections on authenticity and the replica. Dr Calvert also did the voiceover for the VR experience.

A digital replica of one of GSA’s plaster casts, the Digital Laocoön was developed by Glasgow School of Art (GSA) and digital studio ISO Design as a part of an interdisciplinary pilot project in the context of a 'Next Generation of Immersive Experiences' that takes a holistic view of the issues around practical design, development and deployment of an Immersive Experience related to the themes of Place and Memory. It focuses on creating a prototype immersive exhibit using the Mackintosh Building at Glasgow School of Art as an exemplar. The outputs of the project are a digital AR/VR experience, and a preliminary set of standards relating to this technology which will help mitigate real and perceived obstacles that currently obstruct deployment of this technology more widely throughout the sector for diverse user-groups. This is an innovative approach to furthering the deployment of a new generation of immersive content, experiences, and services across the creative industries in that it focuses not solely on the end-user but on how industry professionals are critical voices that must be included in the conversation if projects are to be successful.

• https://gsapress.blogspot.com/2019/01/ne...