Panel members: Dr Stephanie Vergnaud (Cultural Mediator, Louvre Lens), Dr Thea Stevens (Lecturer, School of Design, Glasgow School of Art), Michelle Fisher (Louis C. Madeira IV Assistant Curator of European Decorative Arts), Arwen Fitch: Press and Communications Manager, Tate-St Ives, Chair: Jacob O’Sullivan: Collections and Interpretation Support Manager, Museums Galleries Scotland.

Panel descriptor: Any discussion in Scotland about Scottish culture inevitably comes to a discussion of avoiding tartan and heather. Is the image real and what do audiences want to see? Some of Europe's most important museums and galleries discuss how cultural artefacts can be presented and interpreted, who should have a say in how this is done and how they engage audiences with very different demands and expectations.