This report from The Innovation School at The Glasgow School of Art shares our perspectives on the insights and outputs from engagement activities undertaken with winery owners, wine makers, principals and other stakeholders in the industry exploring identity for the UBC-KEDGE Wine Industry Collaboration.

The purpose of this engagement activity was to work with the industry to determine how the British Columbia wine region might clarify and unify its identity, so as to position itself on the international scene. This action area brought in expertise from The Innovation School at The Glasgow School of Art to facilitate creative engagement amongst winery representatives.

This report summarizes the results of these facilitated discussions and the collective outputs generated by the participants. The outcomes from this report aim to inform ongoing engagement, discussion and collaboration between wineries and industry stakeholders going forward.