British Railways created some of the most distinctive and widely-recognised design imagery in post-war Britain – but there was often a significant difference between the way its image was imagined by professional designers and the ways it was actually experienced by passengers and other users. Such trade-offs between design ideals and their manifestations are explored here for the first time. The narrative covers many aspects of B.R.’s activities – including shipping, property development and catering. Based on extensive original research and profusely illustrated, it provides new insights into the British railway scene and design in Britain more generally.