The role of emerging visualisation technologies in delivering competitive market advantage
Anderson, Paul, Kenny, Tom and Ibrahim, Saquib (2002) The role of emerging visualisation technologies in delivering competitive market advantage. In: 2nd International Conference on Total Vehicle Technology, 11-12 Nov 2002, University of Sussex, Brighton, UK.
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Creators/Authors: | Anderson, Paul, Kenny, Tom and Ibrahim, Saquib | ||||
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Abstract: | This paper illustrates how emerging visualisation technologies can be used to offer competitive market advantage. Two automotive case studies are used to illustrate issues and potential solutions at opposite ends of the product to market access. A key objective in developing these enabling and disruptive visualisation technologies is to deliver reduced time to market. Central to the research is the development of intuitive and user centred evaluation environments. | ||||
Output Type: | Conference or Workshop Item (Paper) | ||||
Media of Output: | R.K. Stobart, P.R.N. Childs | ||||
Schools and Departments: | School of Innovation and Technology | ||||
Dates: |
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Status: | Published | ||||
Event Title: | 2nd International Conference on Total Vehicle Technology | ||||
Event Location: | University of Sussex, Brighton, UK | ||||
Event Dates: | 11-12 Nov 2002 | ||||
Output ID: | 35 | ||||
Deposited By: | Paul Anderson | ||||
Deposited On: | 21 Nov 2011 11:43 | ||||
Last Modified: | 13 Dec 2018 11:08 |
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