This review focuses on IKEA: Magical Patterns, an exhibition at Dovecot Studios, Edinburgh, which traces the evolution of printed textiles within the IKEA brand from the 1960s onwards. Highlighting textiles as central to IKEA’s identity and innovation, the exhibition showcases bold, colourful designs that reflect shifts in Swedish design culture and the company’s transformation into a global home-furnishing brand. Through printed textiles, original design works, archival catalogues and film excerpts the exhibition reveals the creative processes behind mass-produced textiles and celebrates the contributions of textile designers, including 10-Gruppen and Zandra Rhodes. While the show omits technical production details, it affirms the cultural and aesthetic significance of textile design, offering a vibrant experience that highlights the power of pattern and colour in everyday life.