This research is an exploratory work focused on investigating narrative engagement in cinematic virtual reality experiences. VR has the potential to create immersive engaging stories. We are yet, however, to formally identify a way to measure or create engagement expressly for cinematic virtual reality. Therefore, through this investigation, we theorised and created and analytical framework for narrative engagement. This framework (VRNEF) assesses narrative engagement in cinematic VR, as well as assists in its creation through practical design guidelines. The work was evaluated through the creation a of implementation of the VRNEF and the results of which are presented in this thesis.