In this article, we discuss the development of the Infinite
Scotland Facebook serious game. The Infinite Scotland serious game was
supported by the Scottish National Heritage, Creative Scotland and Creative
Services Scotland in order to promote the links between biological
and cultural diversity in Scotland. To engage a younger demographic, In-
finite Scotland developed a knowledge-based, puzzle-centric serious game
for a social media platform (Facebook); projecting the links between biodiversity
and cultural diversity via player exploration and competitive
gameplay. In this article, we describe our motivations for conducting
the work, discuss the game design in detail, and finally speak about the
implementation and development of Infinite Scotland.