Toponomic typography, or place-name typography, is not, in any sense a formal discipline. It is, however, common for typographers to find themselves setting the names of locations and settlements within a diverse range of projects. Wayfinding solutions, public transport information material and road signage are but some examples of the instances in which the designer is required to represent and visually interpret those words which mean so much to so many. This article traces the formation of visual meanings through typography found on infrastructural signage in Ireland. Here, an extended network of design objects are seen to be working to reinforce and sustain predetermined notions of Irishness, linking directly to the Irish landscape.