Aesthetics is one of the most significant features in product design which can
influence the success of products in the future market (Bloch, 1995; Herr, 2000). However the nature of beauty and attraction is still unknown and many designers are unable to objectively judge how their designs will be perceived by consumers in the market (Crilly et al., 2009).
We suspect that one significant reason is the lack of a precise and comprehensive pattern of aesthetics which can improve confidence about the future interpretation of final product form.
To fill this gap some previous research has been done by expert design researchers (Khalid and Helander, 2006). However, it seems that the real practical solutions to achieve the aesthetic perfection and also creativity, as an important part of aesthetics, have not been proposed yet. One of the most effective approaches in this field is to investigate the fundamental facts and their impact on the final gestalt.