Buildings today consume approximately 40% of the world’s primary energy and 24% of greenhouse gas emissions. The choice of construction materials and technologies plays a crucial role in design decision making and it affects the delivered energy consumption of buildings. In the UK, housing accounts for 501TWh of the total energy use in 2009; furthermore, it is responsible for a quarter of the UK’s greenhouse gas emissions. The government aims to achieve net zero carbon housing supplies by 2016. To meet the target, housing energy consumption needs to be reduced. In South Ayrshire, Scotland, the design development of a zero energy affordable housing project, so-called ‘ZEMCH 109,’ is currently carried out. To take the advantage of Scottish windy climate, the house is intended to be equipped with a wind turbine. The application of a wind turbine to urban housing is relatively rare and seemingly challenging in Scotland. The power generation capacity under potential urban turbulence and the acoustic, aesthetical and psychological impacts on the neighbours need to be addressed for the optimal integration. Therefore, this study focuses on identifying the factors that affect the power generation, noise levels, perceived property values and aesthetics through the field study of housing in South Ayrshire. Metaphysical data is collected by means of personal interviews with the home owners and questionnaires responded by the neighbours.